þþ

þþ: How Companies are Easing the Pain for Lower Income Customers

(Getty Image/Alexander Farnsworth)

“Particularly with middle- and lower-income consumers, they’re feeling under a lot of pressure right now.” 

That worrying statement comes from ѳٴDzԲ’s CEO Chris Kempczinski, who earlier this week sat down with for a conversation on the state of the business. Going further, he relayed that traffic among these demographics is down double-digits, with low-income consumers skipping breakfast in particular.

Other indicators are also concerning. This week brought a (the first time in four years the economy lost jobs). A new shows that people’s confidence in their ability to find work if they lose their job is the lowest it’s been since they started polling in 2013. They also suggest lower-income households have already begun to to withstand economic uncertainty. 

How are companies responding to help their less well-off customers? 

ѳٴDzԲ’s itself is currently and offering limited time deals to help customers feeling the pinch. Other chains are making similar attempts,such as ٴdzԴ’s recent “Best Deal Ever” promotion, which offered any pizza toppings for $9.99. 

Other industries are also following suit. FanDuel gave $80,000 to for the Eagles’ season opener after the city officials said it would have to cut express service thanks to budget shortfalls. Grocer Aldi over the summer to offset rising food costs; energy companies (including Eversource) provide eligible customers with up to a and flexible payment plans; and earlier this year Target dramatically to make health and wellness purchases more budget-friendly. 

As more and more Americans become squeezed financially, we will surely see more efforts by just companies to ease the pressure. 

We will be tracking them.

-Martin 


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