þþ

þþ: How One Company Is Walking The Talk After The Texas Floods

Trong Nguyen/Getty Images

The devastating floods that swept through Central Texas over the Fourth of July weekend have once again demonstrated a fundamental truth about companies in America: in times of heartbreak and crisis, .

Even as search and rescue operations continue in Kerr County and surrounding areas, we’re witnessing at work. Several of America’s largest companies have jumped in – from to to – as they did following the wildfires in Los Angeles earlier this year and in the aftermath of Hurricane Helene in North Carolina last year. 

One Texas-based company stands out from the pack. H-E-B grocery chain has proven that their motto “No Store Does More” is more than just a marketing tagline. With roots in Kerrville – the epicenter of the current flooding – H-E-B’s response has been both . And it isn’t an anomaly – it’s an extension of their everyday commitment to Texas communities. The company:

  • Invests over $10 million annually in Texas education through their Excellence in Education Awards
  • Operates a year-round Hunger Relief Program that’s donated over 1 billion pounds of food
  • Maintains a fleet of mobile kitchens that serve 340,000+ meals annually at community events
  • Has hired over 27,000 veterans through their Operation Appreciation program

When one Facebook user posted a video of H-E-B disaster relief vehicles heading toward flood zones, the comment “This is exactly why Texans love HEB!” captured a sentiment that runs deep.

The floods in central Texas are a tragedy that will require sustained support from multiple sources. But they’ve also shown that in a divided time, American businesses can help us come together.

Be well, 

Martin


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